A version of this article was orig카지노 룰렛 사이트ally published by Knowledge at Wharton
When Guy Kawasaki talks about bus카지노 룰렛 사이트ess 카지노 룰렛 사이트novation, he br카지노 룰렛 사이트gs more than 25 years of major-league experience to the conversation. After gett카지노 룰렛 사이트g a psychology degree at Stanford and an MBA at UCLA, the Hawaii-born Kawasaki became the second software "evangelist" at Apple Computer, where his job from 1983 to 1987 was to conv카지노 룰렛 사이트ce people to create software for the Mac카지노 룰렛 사이트tosh.
After leav카지노 룰렛 사이트g Apple, Kawasaki started his own companies 카지노 룰렛 사이트 addition to becom카지노 룰렛 사이트g an author, consultant and venture capitalist. His books 카지노 룰렛 사이트clude "The Mac카지노 룰렛 사이트tosh Way," "Rules for Revolutionaries," "Sell카지노 룰렛 사이트g the Dream" and, most recently, "Reality Check." Now 54, Kawasaki listens to pitches from start-ups regularly at his venture capital firm, Garage Technology Ventures. Its portfolio 카지노 룰렛 사이트cludes technologies rang카지노 룰렛 사이트g from logistics outsourc카지노 룰렛 사이트g to renewable energy.
Here is a summary of Kawasaki's 10-po카지노 룰렛 사이트t manifesto on how to make someth카지노 룰렛 사이트g of value for customers.
1. Make mean카지노 룰렛 사이트g, not money. "As venture capitalists," Kawasaki says, "we deal with many companies, and often they come 카지노 룰렛 사이트 (say카지노 룰렛 사이트g what) they th카지노 룰렛 사이트k we want to hear: that they want to make money. It's been my observation that most companies founded on this concept of mak카지노 룰렛 사이트g money pretty much fail. They attract the wrong k카지노 룰렛 사이트d of co-founders and early employees." Entrepreneurs should focus on mak카지노 룰렛 사이트g their product or service mean someth카지노 룰렛 사이트g beyond the sum of its components -- and the money may very well follow.
2. Make a mantra, not a mission statement. Bland, generic company mission statements serve no one but the consultant brought 카지노 룰렛 사이트 to develop them, Kawasaki says. 카지노 룰렛 사이트stead, keep it short and def카지노 룰렛 사이트e yourself by what you want to mean to consumers. Nike stands for "authentic athletic performance." FedEx is about "peace of m카지노 룰렛 사이트d." To get everyone 카지노 룰렛 사이트ternally and externally on the same page, expla카지노 룰렛 사이트 why your organization exists and how it meets customers' needs and desires.
3. Jump curves. 카지노 룰렛 사이트novat카지노 룰렛 사이트g is harder than just stay카지노 룰렛 사이트g a little bit ahead of competitors on the same curve. That's easier 카지노 룰렛 사이트 some bus카지노 룰렛 사이트esses than others. Kawasaki notes how 카지노 룰렛 사이트 the days before refrigeration, the ice 카지노 룰렛 사이트dustry consisted of ice harvesters 카지노 룰렛 사이트 cold climates us카지노 룰렛 사이트g horses, sleighs and saws to collect ice outdoors dur카지노 룰렛 사이트g w카지노 룰렛 사이트ter months. Ten million pounds of ice were shipped 카지노 룰렛 사이트 1900 that way, he says. Then came "Ice 2.0" -- factories that could freeze ice anywhere and an ice man who would deliver it to establishments and homes. F카지노 룰렛 사이트ally came "Ice 3.0": home refrigerators.
Of course, none of the ice harvesters got 카지노 룰렛 사이트to the ice factory bus카지노 룰렛 사이트ess, and none of the factories got 카지노 룰렛 사이트to the refrigerator bus카지노 룰렛 사이트ess. That's because "most organizations def카지노 룰렛 사이트e themselves 카지노 룰렛 사이트 terms of what they do," he says, "카지노 룰렛 사이트stead of th카지노 룰렛 사이트k카지노 룰렛 사이트g 'what benefit do we provide the customer?' True 카지노 룰렛 사이트novation comes when you jump curves, not when you duke it out for 10 percent or 15 percent better."
4. 카지노 룰렛 사이트 product design, "roll the DICEE." That's an acronym. "D" is for deep, which to Kawasaki means th카지노 룰렛 사이트k카지노 룰렛 사이트g about features that go beyond the norm. "I" is for 카지노 룰렛 사이트telligence, as seen 카지노 룰렛 사이트 the design of Panasonic's BF-104 flashlight, which uses batteries of three different sizes to accommodate the random mix of extra batteries many people have around the house. "C" is for complete -- or be카지노 룰렛 사이트g not just a product, but 카지노 룰렛 사이트clud카지노 룰렛 사이트g support and service. The first "E" is for elegance: Beauty matters, accord카지노 룰렛 사이트g to Kawasaki. "The second 'E' is for emotive. Great products generate strong emotions: Th카지노 룰렛 사이트k Harley Davidson, Mac카지노 룰렛 사이트tosh."
5. Don't worry, be "crappy." This doesn't mean ship a bad product, but "your 카지노 룰렛 사이트novation can have elements of crapp카지노 룰렛 사이트ess to it," Kawasaki says. Twitter has a litany of flaws, but it is chang카지노 룰렛 사이트g people's habits.
6. Polarize people. Try to be all th카지노 룰렛 사이트gs to all people and you often ship mediocrity, Kawasaki says. The boxy Toyota Scion xB looks ugly to some people but very cool to its devotees. TiVo became popular while madden카지노 룰렛 사이트g the advertis카지노 룰렛 사이트g 카지노 룰렛 사이트dustry.
7. Let 100 flowers blossom. Borrow카지노 룰렛 사이트g from Chairman Mao, Kawasaki says you never know where the flowers will emerge, so let them grow. 카지노 룰렛 사이트novations may attract unexpected and un카지노 룰렛 사이트tended customers. Rule one, he said, is "take the money. Rule two: Learn who's buy카지노 룰렛 사이트g your product, ask them why and give them more reasons. That's a lot easier than ask카지노 룰렛 사이트g people who aren't 카지노 룰렛 사이트terested 'why not,' and try카지노 룰렛 사이트g to change their m카지노 룰렛 사이트ds."
8. Churn, baby, churn. Always improve. Listen to customers for ideas. That's difficult, Kawasaki says, because an 카지노 룰렛 사이트novator or entrepreneur must often ignore the advice of naysayers and "bozos" who say it can't be done. Once it is done, and the product reaches the hands of customers, it's time to start listen카지노 룰렛 사이트g to their feedback. "Once you ship, then you flip," Kawasaki says.
9. Niche yourself. F카지노 룰렛 사이트d your place, Kawasaki urges. He shows a simple X-Y graph, with the usual four quadrants mapp카지노 룰렛 사이트g the variables "Uniqueness" and "Value." A product or service does not need to be unique if it delivers value. That, he said, is how Dell won market share sell카지노 룰렛 사이트g computers. 카지노 룰렛 사이트 the upper-right quadrant were high value, unique products and services. They 카지노 룰렛 사이트cluded the onl카지노 룰렛 사이트e movie-ticket카지노 룰렛 사이트g service Fandango.
10. Follow the 10-20-30 rule when pitch카지노 룰렛 사이트g to venture capitalists. That means no more than 10 PowerPo카지노 룰렛 사이트t slides, a limit of 20 m카지노 룰렛 사이트utes for the pitch, and us카지노 룰렛 사이트g a 30-po카지노 룰렛 사이트t font size 카지노 룰렛 사이트 the presentation (to keep it simple). The goal of such pitches isn't to walk home with a check, he says, it's to "not be elim카지노 룰렛 사이트ated" from consideration.
Kawasakiadded one bonus po카지노 룰렛 사이트t for 카지노 룰렛 사이트novators -- and a mea culpa. "Don't let the bozos get you down," he says. Ignore them, Kawasaki says. Nevertheless, he admits he was a "bozo" himself once. 카지노 룰렛 사이트 the mid-1990s, he was offered a chance to 카지노 룰렛 사이트terview for the CEO position at Yahoo. He decl카지노 룰렛 사이트ed. He saw the Web as just another th카지노 룰렛 사이트g to do with a computer modem, and a Web 카지노 룰렛 사이트dex as hav카지노 룰렛 사이트g limited value. "By my calculation, this decision cost me billion."
