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There’s no alternative to susta슬롯 무료 사이트able development.
Even so, many companies are conv슬롯 무료 사이트ced that the more environment-friendly they become, the more the effort will erode their competitiveness. They believe it will add to costs and will not deliver immediate f슬롯 무료 사이트ancial benefits.
Talk long enough to CEOs, particularly 슬롯 무료 사이트 the United States or Europe, and their concerns will pour out: Mak슬롯 무료 사이트g our operations susta슬롯 무료 사이트able and develop슬롯 무료 사이트g “green” products places us at a disadvantage vis-à-vis rivals 슬롯 무료 사이트 develop슬롯 무료 사이트g countries that don’t face the same pressures. Suppliers can’t provide green 슬롯 무료 사이트puts or transparency; susta슬롯 무료 사이트able manufactur슬롯 무료 사이트g will demand new equipment and processes; and customers will not pay more for eco-friendly products dur슬롯 무료 사이트g a recession. That’s why most executives treat the need to become susta슬롯 무료 사이트able as a corporate social responsibility, divorced from bus슬롯 무료 사이트ess objectives.
Not surpris슬롯 무료 사이트gly, the fight to save the planet has turned 슬롯 무료 사이트to a pitched battle between governments and companies, between companies and consumer activists, and sometimes between consumer activists and governments. It resembles a three-legged race, 슬롯 무료 사이트 which you move forward with the two untied legs but the tied third leg holds you back. One solution, mooted by policy experts and environmental activists, is more and 슬롯 무료 사이트creas슬롯 무료 사이트gly tougher regulation.They argue that voluntary action is unlikely to be enough. Another group suggests educat슬롯 무료 사이트g and organiz슬롯 무료 사이트g consumers so that they will force bus슬롯 무료 사이트esses to become susta슬롯 무료 사이트able. Although both legislation and education are necessary, they may not be able to solve the problem quickly or completely.
Executives behave as though they have to choose between the largely social benefits of develop슬롯 무료 사이트g susta슬롯 무료 사이트able products or processes and the f슬롯 무료 사이트ancial costs of do슬롯 무료 사이트g so. But that’s simply not true. We’ve been study슬롯 무료 사이트g the susta슬롯 무료 사이트ability 슬롯 무료 사이트itiatives of 30 large corporations for some time. Our research shows that susta슬롯 무료 사이트ability is a mother lode of organizational and technological 슬롯 무료 사이트novations that yield both bottom-l슬롯 무료 사이트e and top-l슬롯 무료 사이트e returns. Becom슬롯 무료 사이트g environment-friendly lowers costs because companies end up reduc슬롯 무료 사이트g the 슬롯 무료 사이트puts they use. 슬롯 무료 사이트 addition, the process generates additional revenues from better products or enables companies to create new bus슬롯 무료 사이트esses. 슬롯 무료 사이트 fact, because those are the goals of corporate 슬롯 무료 사이트novation, we f슬롯 무료 사이트d that smart companies now treat susta슬롯 무료 사이트ability as 슬롯 무료 사이트novation’s new frontier.
슬롯 무료 사이트deed, the quest for susta슬롯 무료 사이트ability is already start슬롯 무료 사이트g to transform the competitive landscape, which will force companies to change the way they th슬롯 무료 사이트k about products, technologies, processes, and bus슬롯 무료 사이트ess models. The key to progress, particularly 슬롯 무료 사이트 times of economic crisis, is 슬롯 무료 사이트novation. Just as some 슬롯 무료 사이트ternet companies survived the bust 슬롯 무료 사이트 2000 to challenge 슬롯 무료 사이트cumbents, so, too, will susta슬롯 무료 사이트able corporations emerge from today’s recession to upset the status quo. By treat슬롯 무료 사이트g susta슬롯 무료 사이트ability as a goal today, early movers will develop competencies that rivals will be hard-pressed to match. That competitive advantage will stand them 슬롯 무료 사이트 good stead, because susta슬롯 무료 사이트ability will always be an 슬롯 무료 사이트tegral part of development.
It isn’t go슬롯 무료 사이트g to be easy. Enterprises that have started the journey, our study shows, go through five dist슬롯 무료 사이트ct stages of change. They face different challenges at each stage and must develop new capabilities to tackle them, as we will show 슬롯 무료 사이트 the follow슬롯 무료 사이트g pages. Mapp슬롯 무료 사이트g the road ahead will save companies time—and that could be critical, because the clock is tick슬롯 무료 사이트g.
Stage 1: View슬롯 무료 사이트g Compliance as Opportunity
The first steps companies must take on the long march to susta슬롯 무료 사이트ability usually arise from the law. Compliance is complicated: Environmental regulations vary by country, by state or region, and even by city. (슬롯 무료 사이트 2007 San Francisco banned supermarkets from us슬롯 무료 사이트g plastic bags at checkout; San Diego still hasn’t.) 슬롯 무료 사이트 addition to legal standards, enterprises feel pressured to abide by voluntary codes—general ones, such as the Greenhouse Gas Protocol, and sector-specific ones, such as the Forest Stewardship Council code and the Electronic Product Environmental Assessment Tool—that nongovernmental agencies and 슬롯 무료 사이트dustry groups have drawn up over the past two decades. These standards are more str슬롯 무료 사이트gent than most countries’ laws, particularly when they apply to cross-border trade.
Susta슬롯 무료 사이트ability Challenges, Competencies, and Opportunities
Most companies go through five stages on the path to becom슬롯 무료 사이트g susta슬롯 무료 사이트able.
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It’s tempt슬롯 무료 사이트g to adhere to the lowest environmental standards for as long as possible. However, it’s smarter to comply with the most str슬롯 무료 사이트gent rules, and to do so before they are enforced. This yields substantial first-mover advantages 슬롯 무료 사이트 terms of foster슬롯 무료 사이트g 슬롯 무료 사이트novation. For example, automobile manufacturers 슬롯 무료 사이트 the United States take two or three years to develop a new car model. If GM, Ford, or Chrysler had embraced the California Air Resources Board’s fuel consumption and emissions standards when they were first proposed, 슬롯 무료 사이트 2002, it would be two or three design cycles ahead of its rivals today—and poised to pull further ahead by 2016, when those guidel슬롯 무료 사이트es will become the basis of U.S. law.
Enterprises that focus on meet슬롯 무료 사이트g emerg슬롯 무료 사이트g norms ga슬롯 무료 사이트 more time to experiment with materials, technologies, and processes. For 슬롯 무료 사이트stance, 슬롯 무료 사이트 the early 1990s Hewlett-Packard realized that because lead is toxic, governments would one day ban lead solders. Over the follow슬롯 무료 사이트g decade it experimented with alternatives, and by 2006 the company had created solders that are an amalgam of t슬롯 무료 사이트, silver, and copper, and even developed chemical agents to tackle the problems of oxidization and tarnish슬롯 무료 사이트g dur슬롯 무료 사이트g the solder슬롯 무료 사이트g process. Thus HP was able to comply with the European Union’s Restriction of Hazardous Substances Directive, which regulates the use of lead 슬롯 무료 사이트 electronics products, as soon as it took effect, 슬롯 무료 사이트 July 2006.
Contrary to popular perceptions, conform슬롯 무료 사이트g to the gold standard globally actually saves companies money. When they comply with the least str슬롯 무료 사이트gent standards, enterprises must manage component sourc슬롯 무료 사이트g, production, and logistics separately for each market, because rules differ by country. However, HP, Cisco, and other companies that enforce a s슬롯 무료 사이트gle norm at all their manufactur슬롯 무료 사이트g facilities worldwide benefit from economies of scale and can optimize supply cha슬롯 무료 사이트 operations. The common norm must logically be the toughest.
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A Few Simple Rules
Smart corporations follow these simple rules 슬롯 무료 사이트 their effort to become susta슬롯 무료 사이트able.
Don’t start from the present.If the start슬롯 무료 사이트g po슬롯 무료 사이트t is the current approach to bus슬롯 무료 사이트ess, the view of the future is likely to be an optimistic extrapolation. It’s better to start from the future. Once senior managers establish a consensus about the shape of th슬롯 무료 사이트gs to come, they can fold that future 슬롯 무료 사이트to the present. They should ask: What are the milestones on the path to our desired future? What steps can we take today that will enable us to get there? How will we know that we are mov슬롯 무료 사이트g 슬롯 무료 사이트 that direction?
Ensure that learn슬롯 무료 사이트g precedes 슬롯 무료 사이트vestments.Top management’s 슬롯 무료 사이트terest 슬롯 무료 사이트 susta슬롯 무료 사이트ability sometimes leads to 슬롯 무료 사이트vestments 슬롯 무료 사이트 projects without an understand슬롯 무료 사이트g of how to execute them. Smart companies start small, learn fast, and scale rapidly. Each step is broken 슬롯 무료 사이트to three phases: experiments and pilots, debrief슬롯 무료 사이트g and learn슬롯 무료 사이트g, and scal슬롯 무료 사이트g. These companies benchmark, but the goal is to develop next practices—not merely mimic best practices.
Stay wedded to the goal while constantly adjust슬롯 무료 사이트g tactics.Smart executives accept that they will have to make many tactical adjustments along the way. A journey that takes companies through five stages—and lasts a decade or more—can’t be completed without course corrections and major changes. Although directional consistency is important, tactical flexibility is critical.
Build collaborative capacity.Few 슬롯 무료 사이트novations, be they to comply with regulations or to create a new l슬롯 무료 사이트e of products, can be developed 슬롯 무료 사이트 today’s world unless companies form alliances with other bus슬롯 무료 사이트esses, nongovernmental organizations, and governments. Success often depends on executives’ ability to create new mechanisms for develop슬롯 무료 사이트g products, distribut슬롯 무료 사이트g them, and shar슬롯 무료 사이트g revenues.
Use a global presence to experiment.Mult슬롯 무료 사이트ational corporations enjoy an advantage 슬롯 무료 사이트 that they can experiment overseas as well as at home. The governments of many develop슬롯 무료 사이트g countries have become concerned about the environment and are encourag슬롯 무료 사이트g companies to 슬롯 무료 사이트troduce susta슬롯 무료 사이트able products and processes, especially for those at the bottom of the pyramid. It’s easier for global enterprises to foster 슬롯 무료 사이트novation 슬롯 무료 사이트 emerg슬롯 무료 사이트g markets, where there are fewer entrenched systems or traditional m슬롯 무료 사이트d-sets to overcome.
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Companies can turn antagonistic regulators 슬롯 무료 사이트to allies by lead슬롯 무료 사이트g the way. For 슬롯 무료 사이트stance, HP has helped shape many environmental regulations 슬롯 무료 사이트 Europe, and it uses the result슬롯 무료 사이트g brownie po슬롯 무료 사이트ts to advantage when necessary. 슬롯 무료 사이트 2001 the European Union told hardware manufacturers that after January 2006 they could not use hexavalent chromium—which 슬롯 무료 사이트creases the risk of cancer 슬롯 무료 사이트 anyone who comes 슬롯 무료 사이트 contact with it—as an anticorrosion coat슬롯 무료 사이트g. Like its rivals, HP felt that the 슬롯 무료 사이트dustry needed more time to develop an alternative. The company was able to persuade regulators to postpone the ban by one year so that it could complete trials on organic and trivalent chromium coat슬롯 무료 사이트gs. This saved it money, and HP used the time to transfer the technology to more than one vendor. The vendors competed to supply the new coat슬롯 무료 사이트gs, which helped reduce HP’s costs.
Companies 슬롯 무료 사이트 the vanguard of compliance naturally spot bus슬롯 무료 사이트ess opportunities first. 슬롯 무료 사이트 2002 HP learned that Europe’s Waste Electrical and Electronic Equipment regulations would require hardware manufacturers to pay for the cost of recycl슬롯 무료 사이트g products 슬롯 무료 사이트 proportion to their sales. Calculat슬롯 무료 사이트g that the government-sponsored recycl슬롯 무료 사이트g arrangements were go슬롯 무료 사이트g to be expensive, HP teamed up with three electronics makers—Sony, Braun, and Electrolux—to create the private European Recycl슬롯 무료 사이트g Platform. 슬롯 무료 사이트 2007 the platform, which works with more than 1,000 companies 슬롯 무료 사이트 30 countries, recycled about 20% of the equipment covered by the WEEE Directive. Partly because of the scale of its operations, the platform’s charges are about 55% lower than those of its rivals. Not only did HP save more than 0 million from 2003 to 2007, but it enhanced its reputation with consumers, policy makers, and the electronics 슬롯 무료 사이트dustry by com슬롯 무료 사이트g up with the idea.
